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Brand Guidelines

Brand Hub

This is WIU

ÍæÅ¼½ã½ã's brand showcases our history and brings new initiatives to light that move us forward. Together, we position ÍæÅ¼½ã½ã as one community to reach more students who share our Leatherneck values. This guide helps all ambassadors—anyone representing WIU—apply the brand.

Belltower and Rocky

About WIU

Vision

ÍæÅ¼½ã½ã will be the leader in educational quality, opportunity, and affordability among regional public universities.

Mission

ÍæÅ¼½ã½ã empowers students, faculty, and staff to lead dynamic and diverse communities. We provide student-centered undergraduate and graduate programs characterized by innovative teaching, research, and service, grounded in interdisciplinary, regional, and global perspectives. We engage our students in educational opportunities guided by a professional and diverse faculty and staff in collaboration with alumni and community partners.

Ask us about the brand

We're here to help!
Email: marketing@wiu.edu